Providing targeted expert content while avoiding information overload.View Website
Robert A. Youngberg, an attorney who provides legal assistance in the Salt Lake, Summit, and Wasatch Counties of Utah, needed a new website. He had assembled a DIY website in 2010 and in early 2021 decided to find a professional web designer to craft a new web experience for him. A colleague connected him with Suzanne.
A prolific writer on legal matters pertaining to Utah business law and estates, one of Robert's primary objectives for the website was to feature his work in an intutive information hierarcy, so users could easily find information relevant to their topic of concern.
Suzanne began by interviewing Robert to understand what his objectives were for the website and his library of legal essays. Robert’s many areas of legal expertise led Suzanne to create a two-tier information hierarchy on the site's Services page, so a user could get a quick overview of Robert’s legal services, while being offered a persistent option to learn more about one of his specialties.
To house Robert’s library of legal manuscripts, Suzanne created a blog platform for him, which allows him to easily feature new topics while supporting his existing collection of legal newsletters. Both the blog and newsletter sections of the website have their own ‘connective tissue’ so all topics are readily available to the user, without driving them to information overload.
Robert also wanted a way to highlight recent rulings and laws enacted by the State of Utah, so Suzanne added spotlight features to the home page, where Robert can help users discover information that may affect a user’s business…and let them know that he is always available to assist resolving thorny legal issues.
A good friend recommend I contact Suzanne for a major revision to my website, and I’m so happy she did! Suzanne was easy to work with, tried hard to meet – and did meet – my expectations, showed patience, and finished the work quickly and efficiently. I’m happy with the end result and recommend Suzanne’s work to anyone wanting a great website.Robert A. Youngberg, Attorney & Counselor at Law, PLLC
We provide end-to-end support to ensure you are connected to your website files, assets and domain with 24/7 access.
We can set you up with Google Analytics success metrics that leverage key data to determine ROI on your digital marketing efforts.
We can assist with integration of all your digital marketing channels into your website to provide maximum return on your marketing dollars.